NCSU College of Design's 75th Anniversary Proposal
Design Proposal
Branding
Experience Design
Client
NCSU College
of Design
Year
2022 (2 weeks)
Project Overview
To celebrate seventy-five years of innovation at the College of Design, I aimed to create an experience that highlights COD history while showcasing students' uniqueness.
Project Brief
Develop a visual identity and experience to celebrate seventy-five years of innovation and design excellence at NCSU's College of Design.
Event Plan
Featuring interactive stations with three screen printing stations in Leazar, Kamphoefner, and Brooks. Participants can mix and match screens to create personalized totes inspired by the COD.
A laser cutting station will also be set up for attendees to upload their own photos and transform them into screens for printing. This fosters creativity, enabling students to each craft distinctive and expressive pieces.
Who is this for?
It is primarily for design students but also welcomes alumni and faculty. It offers a meaningful opportunity for participants to customize tote bags, fostering personal connections while creating a bag that's unique to them
User Experience
The design will be etched into a mesh screen for printing.
Participants will begin by bringing their photos to the laser cutting station, where they will be uploaded, converted, and sent off for printing.
Each printing location will have a few premade screens available
to use alongside their own.
With their personalized screen in hand, participants can now select one of the three stations.
Once at a station, participants will use the selection of screens to print onto blank tote bags.
Participants can layer the different screens and colors to create a unique collage.
Layers and Colors
Each station will feature a unique four-color palette and six shape screens, available in three different opacities.
Building-Specific Silk Screens
Examples
Leazar Hall
Constructed in 1966, Leazar hall is a landmark for the College of Design. Housing all first-year studios, its layout encourages interaction and inspiration, making it a pivotal environment for students as they embark on their future design careers.
Examples
Kamphoefner Hall
Constructed in 1972 and later renamed after a Dean of the College of Design, Kamphoefner Hall is home to a variety of
studios and presentation
spaces. It serves as the primary lecture hall for all the design students and guest speakers.
Brooks Hall
Examples
Constructed in 1973, Brooks Hall serves as main building for the College of Design at NC State. Housing the design lab, library, and the majority of the studios. It provides students with essential resources and collaborative spaces that foster their creativity.
Mockups
Final Thoughts
Reflecting on this project, it was rewarding to blend my personal style with ideas that could meaningfully celebrate the College of Design’s 75th anniversary. This quick design charrette pushed me to explore ways of visually capturing the college’s legacy and resonating with a wide audience. It highlighted how creative branding can celebrate a milestone, bringing a sense of pride and connection to students, alumni, and the design community.